B2B Health Plan Marketing Director

Job Summary

A company is looking for a B2B Health Plan Marketing Director for a remote opportunity.

Key Responsibilities

• Lead the development and execution of marketing strategies for client retention, renewal, and expansion
• Design and implement account-based marketing programs to strengthen client relationships and support upsell opportunities
• Translate enterprise-level strategy into integrated campaigns that enhance client engagement and drive sales pipeline goals

Qualifications

• Bachelor's degree in marketing, business, communication, or related field preferred (or equivalent experience)
• 7-10 years of B2B marketing experience with expertise in client relations or account management
• Experience in healthcare, particularly with knowledge of health plans, is highly preferred
• Strong analytical mindset with the ability to translate performance insights into actionable improvements
• Demonstrated ability to manage cross-functional projects and collaborate effectively across teams