B2B HubSpot Marketing Manager
Job Summary
To support client growth through innovative strategies, the full-time remote B2B HubSpot Marketing Manager will manage cross-channel marketing initiatives, collaborate with account teams, and optimize customer journey programs while ensuring alignment with client goals.
Key responsibilities
- Collaborate with cross-functional teams to execute high-impact marketing initiatives and enhance customer journeys
- Develop and implement cross-channel programs based on analytics and behavioral insights to meet core business KPIs
- Maintain data integrity and manage integrations between marketing and sales platforms while creating custom reports to track account success
Required qualifications
- Proficiency in CRM platforms, preferably HubSpot, with experience in workflows, list hygiene, and lead scoring
- Understanding of performance marketing channels and Account Based Marketing tailored to unique customer journeys
- Experience in identifying new marketing channels and devising engaging marketing strategies
- Minimum of 2+ years of B2B strategy experience in-house or agency preferred
- Strong collaboration and presentation skills for both internal and client-facing interactions
Complete Job Description
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