B2B Lead Generation Associate

Job Summary

A company is looking for a B2B Lead Generation Associate.

Key Responsibilities:

• Build high-quality, verified, and enriched B2B lists with contacts that match the company's needs and ICP
• Create a lead scoring model based on historical performance data and other data-backed assertions
• Design a lead distribution engine to give the right leads to the right salespeople at the right time

Required Qualifications:

• Familiarity with data enrichment tools and lead routing tools
• Proficient in deduplication and data cleaning of sponsored event contact lists
• Knowledge of Salesforce's lead object architecture preferred
• Ability to align with business objectives and campaign needs
• Ability to research and incorporate learnings quickly