B2B Lifecycle Marketing Manager

Job Summary

A company is looking for a B2B Lifecycle Marketing Manager.

Key Responsibilities

• Manage end-to-end lifecycle programs across the sales funnel to enhance engagement and retention
• Collaborate with cross-functional teams to develop targeted customer journeys and optimize communications
• Track performance metrics and utilize insights to inform campaign strategies and improve automation workflows

Required Qualifications

• Bachelor's degree required
• 4-6 years of experience in lifecycle, CRM, or marketing automation, preferably in fintech or regulated industries
• Expertise in Salesforce Marketing Cloud or a comparable automation platform
• Proficiency in HTML for mobile-optimized email templates
• Basic SQL knowledge preferred