B2B Lifecycle Marketing Manager

Job Summary

Owning the email, in-product, and nurture programs that drive pipeline growth, the full-time remote B2B Lifecycle Marketing Manager will design and optimize lifecycle campaigns, manage lead scoring and segmentation, and ensure effective marketing-to-sales handoffs.

Key Responsibilities

• Design, build, and continuously optimize lifecycle and nurture campaigns across email and in-product channels
• Own lead scoring and segmentation models in HubSpot, ensuring effective lead routing based on fit and intent signals
• Manage the marketing-to-sales handoff in collaboration with RevOps and Sales, focusing on clean data and clear SLAs

Required Qualifications

• 4+ years in B2B lifecycle, demand generation, or marketing automation roles, preferably in a high-growth SaaS environment
• Deep proficiency in HubSpot, including building workflows and automated nurture programs
• Working knowledge of Salesforce and the integration of marketing and sales data
• Experience in managing lead scoring and MQL/SQL/PQL funnels
• Strong analytical skills with the ability to own funnel metrics and translate data into actionable insights