B2B Lifecycle Marketing Specialist

Job Summary

To drive demand and accelerate partner growth, the full-time remote B2B Lifecycle Marketing Senior Specialist will design and execute full-funnel marketing programs, improve conversion rates, and integrate event marketing strategies.

Key responsibilities

• Design and execute scalable lifecycle programs to enhance MQL to closed-won conversion
• Develop segmented nurture programs and re-engagement campaigns to activate stalled leads
• Collaborate with cross-functional teams to operationalize event lead capture and maximize ROI

Required qualifications

• 3-5+ years of experience in B2B lifecycle, CRM, or demand generation within a revenue-driven organization
• Strong knowledge of B2B funnel mechanics, pipeline metrics, and revenue attribution
• Hands-on experience with marketing automation platforms like Salesforce/Pardot, Marketo, or HubSpot
• Proven track record of improving conversion rates and accelerating pipeline velocity
• Strong analytical skills with familiarity in tools such as Google Analytics and Salesforce reporting