B2B Marketing Director

Job Summary

A company is looking for a B2B Marketing Director to lead demand generation and product marketing efforts.

Key Responsibilities

• Develop and execute B2B marketing strategies to enhance brand awareness and drive product sales
• Create compelling product positioning and messaging targeted at B2B buyers and influencers
• Collaborate with cross-functional teams to plan and execute product releases and sales enablement tools

Required Qualifications

• 10+ years of experience in B2B marketing with a focus on collaboration with sales and executive teams
• Proven ability to translate strategy into actionable plans using data insights
• Experience with commercial and Medicare health plans and employer buying cycles
• Bachelor's degree or equivalent experience in Business, Marketing, or a related field