B2B Marketing Director

Job Summary

A company is looking for a Director of B2B Marketing.

Key Responsibilities

• Lead audience insights and market understanding to inform positioning and go-to-market plans
• Oversee go-to-market strategy, including value propositions and messaging frameworks for B2B campaigns
• Develop and execute content, channel, and demand strategies to enhance engagement and trust with partners

Required Qualifications

• 10+ years of experience in marketing, focusing on B2B audiences
• 5+ years of healthcare experience, preferably in health plans or digital health
• Demonstrated experience in buyer research, messaging, and go-to-market planning
• Proven ability to lead cross-functional collaboration and drive alignment across teams
• Experience developing and measuring multi-channel marketing campaigns