B2B Marketing Executive

Job Summary

A company is looking for a VP/SVP of Marketing (B2B).

Key Responsibilities

• Own marketing-sourced and influenced pipeline to achieve revenue targets
• Define and refine Ideal Customer Profiles and develop differentiated messaging
• Lead full-funnel demand generation strategy and ensure alignment with sales

Required Qualifications

• 10+ years of experience in B2B marketing, preferably in an agency or services context
• Proven track record in pipeline generation and revenue impact
• Expertise in demand generation and go-to-market strategy
• Experience in leading PR, events, and thought leadership initiatives
• Strong collaborative skills with sales and service leadership