B2B Marketing Growth Lead

Job Summary

A company is looking for a Growth Lead to spearhead B2B marketing efforts in the hospitality sector.

Key Responsibilities

• Launch and manage lead generation campaigns across various channels to drive qualified leads
• Optimize the marketing funnel by tracking performance, running tests, and enhancing conversion rates
• Develop content and messaging, including landing pages and case studies, to support marketing initiatives

Required Qualifications

• 3+ years of B2B marketing experience in a growth-stage or high-velocity environment
• Proven experience in lead generation and funnel optimization with a track record of successful campaigns
• Deep analytical skills with the ability to make data-informed decisions and present results
• Hands-on experience with tools like Salesforce, Google Ads, and marketing automation platforms
• A strategic thinker who thrives in fast-paced, entrepreneurial environments