B2B Marketing Lead

Job Summary

A company is looking for a B2B Product Marketing & Demand Gen Lead.

Key Responsibilities

• Develop and implement a scalable marketing strategy for district and school leader partnerships
• Shift perception of the product to a trusted K-12 communication and engagement platform
• Drive inbound and outbound campaigns to generate qualified leads and support product launches

Required Qualifications

• 8+ years of experience in B2B marketing, with 2-3 years in a strategic role
• Experience leading full-funnel B2B marketing strategy in a high-growth environment
• Proven track record of driving revenue through campaigns and programs
• Experience launching B2B features or products with measurable impact
• Collaboration with sales and SDR teams to enhance messaging and conversion