B2B Marketing Lead

Job Summary

A company is looking for a B2B Marketing Lead to accelerate sales and shape the marketing strategy for their creative platform.

Key Responsibilities

• Own enterprise positioning and messaging for the creative platform, translating product capabilities into value for marketing leaders
• Drive demand generation through campaigns, events, and thought leadership to enhance enterprise engagement
• Collaborate with sales to create effective enterprise collateral and optimize performance based on insights

Required Qualifications

• Experience in enterprise marketing, product marketing, or demand generation at a B2B technology company
• Strong understanding of how creative tools are evaluated and implemented in large organizations
• Proven track record of executing enterprise demand generation campaigns with measurable impact
• Ability to manage end-to-end enterprise events, from strategy to execution
• Analytical mindset with experience in tracking performance and communicating results to stakeholders