B2B Marketing Lead

Job Summary

Driving targeted marketing strategies, the full-time Vertical Strategic ABM Lead will focus on revenue growth within existing accounts and new customer acquisition in the MEP segment, managing account segmentation, multi-channel campaigns, and performance analysis remotely.

Key responsibilities

• Lead account-based marketing programs for customer expansion and new pipeline generation in the MEP segment
• Develop personalized, multi-channel engagement programs to enhance product value and accelerate customer retention
• Analyze performance metrics tied to pipeline and revenue outcomes, optimizing strategies based on insights

Required qualifications

• 17+ years of experience in B2B SaaS ABM, performance marketing, or growth marketing
• Bachelor's degree in marketing or a related field
• Experience in the Architecture, Engineering, and Construction (AEC) industry
• Proficiency in marketing automation platforms and CRM tools, particularly Salesforce
• Strong analytical skills with a focus on data-driven decision-making