B2B Marketing Lead

Job Summary

To help scale partnerships and healthcare practitioner channels, the full-time B2B Marketing Lead will design and execute lifecycle marketing campaigns, own the go-to-market strategy for new products, and translate complex microbiome science into compelling B2B messaging, all while working remotely.

Key responsibilities

• Design and execute lifecycle marketing campaigns for healthcare providers and enterprise prospects across various channels
• Own the go-to-market strategy for new B2B products or offerings, focusing on activation and retention
• Translate complex scientific concepts into engaging B2B content, including webinars and sales collateral

Required qualifications

• 4+ years in B2B marketing, preferably in healthtech or clinical diagnostics
• Experience marketing to functional medicine practitioners or longevity clinics
• Strong skills in scientific communication and distilling complex topics into digestible narratives
• Understanding of the B2B2C dynamic and how to leverage healthcare practitioners to grow patient volume
• Proficiency in managing campaigns across email, paid media, and lifecycle marketing