B2B Marketing Manager

Job Summary

A company is looking for a Manager of B2B Marketing Strategy - Content & Physician Relations.

Key Responsibilities:

• Develop and maintain strategic B2B messaging frameworks and value propositions for referring physicians and employers
• Serve as the primary liaison for marketing requests from Physician Relations and Business Development teams
• Lead the execution of targeted B2B campaigns across traditional and digital channels, monitoring performance metrics

Required Qualifications:

• High School diploma with 3 years of experience, or Associate's/Bachelor's degree with 2 years of experience, or 7 years of applicable experience
• 3 years of leadership or management experience preferred
• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field preferred
• Minimum of 5 years of progressive experience in healthcare marketing or related fields
• Demonstrated proficiency in marketing campaign and project management