B2B Marketing Manager

Job Summary

A company is looking for a B2B Marketing Manager to drive lead and demand generation efforts in the Turkish market.

Key Responsibilities

• Own the development and execution of integrated B2B demand generation campaigns across multiple channels
• Manage the content strategy and creation for the B2B market, including impactful blog posts and collateral
• Plan and execute both online and offline events to generate leads and enhance brand presence

Required Qualifications

• Native in Turkish and fully proficient in English (C1/C2 level)
• 5+ years of experience in B2B marketing focused on lead/demand generation
• Proven experience in developing yearly marketing plans and budget planning
• Deep understanding of the Turkish B2B landscape and key industry verticals
• Experience planning and executing successful online and offline B2B events