B2B Marketing Manager

Job Summary

A company is looking for a B2B Marketing Manager to drive revenue growth through optimized marketing strategies.

Key Responsibilities

• Design and optimize multi-touch outbound email sequences for various buyer personas
• Create and package high-converting sales materials and manage the newsletter portfolio
• Analyze performance metrics and ensure Sales CRM hygiene and pipeline visibility

Required Qualifications

• At least 2 years of experience in crypto or traditional finance marketing, or revenue operations
• Fluency in English
• Hands-on experience with email campaign building, including A/B testing and optimization
• Experience with email automation tools
• Solid understanding of crypto/blockchain concepts