B2B Marketing Manager

Job Summary

To support a growing healthcare improvement organization, the full-time B2B Marketing Manager will develop and execute content-driven marketing strategies targeting healthcare organizations, focusing on demand generation and nurturing leads in a remote environment.

Key responsibilities

• Design and implement multi-channel B2B marketing campaigns targeting healthcare organizations globally
• Develop and manage content and assets to demonstrate organizational impact and expertise
• Manage the prospect funnel and execute campaigns across various digital platforms while monitoring performance metrics

Required qualifications

• Bachelor's degree or equivalent work experience in marketing, communications, or a related field
• Five to seven years of relevant experience in B2B marketing
• Experience supporting demand generation, content marketing, and digital campaigns
• Familiarity with marketing technology platforms such as HubSpot and Google Analytics
• Ability to develop clear and compelling written content for professional audiences