B2B Marketing Manager

Job Summary

Driving revenue growth in a remote contract role, the B2B Marketing Manager will optimize outbound email campaigns, create high-converting sales materials, and manage the newsletter portfolio to enhance pipeline generation for a leading crypto media platform.

Key responsibilities

• Design and optimize multi-touch outbound email sequences tailored to various buyer personas using A/B testing
• Create and package effective sales materials, including one-pagers and pitch decks
• Analyze performance metrics across newsletters and campaigns to identify trends and drive improvements

Required qualifications

• At least 2 years of experience in marketing roles within the crypto or traditional finance sectors
• Fluency in English
• Hands-on experience with email campaign building, including deliverability and segmentation
• Proficiency in writing persuasive B2B copy for various marketing channels
• Familiarity with email automation tools such as Customer.io or Instantly