B2B Marketing Manager

Job Summary

To accelerate growth across healthcare and commercial partner channels, the full-time B2B Marketing Manager will develop and execute strategic marketing programs that align with sales priorities, enhance positioning, and generate demand through multi-channel initiatives.

Key Responsibilities

• Partner with the B2B Sales Team to create coordinated marketing plans and drive pipeline priorities
• Lead the development of compelling messaging frameworks and ensure consistency across all B2B touchpoints
• Design and execute demand generation programs, collaborating with digital marketing to optimize lead acquisition and conversion strategies

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in B2B marketing, preferably in healthcare or medical devices
• Proven track record of supporting sales teams with successful marketing programs
• Strong experience in positioning, messaging development, and go-to-market strategy
• Excellent collaboration skills with the ability to influence cross-functional stakeholders