B2B Marketing Manager

Job Summary

Owning and executing lead generation strategies, the full-time remote B2B Marketing Manager will drive awareness and engagement for three products while managing multi-channel campaigns, events, and funnel operations.

Key responsibilities

• Develop and implement a multi-channel lead generation strategy to create a consistent, qualified pipeline
• Plan and execute demand generation campaigns across various platforms, including paid search and social media
• Manage the end-to-end strategy for in-person and digital events, including budget, campaigns, and performance measurement

Required qualifications

• 4+ years of experience in B2B demand or lead generation, preferably in marketplace technology or startups
• Proven track record of building campaigns that generate measurable pipeline and revenue
• Strong proficiency in Salesforce, HubSpot, Gong, LinkedIn, and Google tools
• Experience with event-driven marketing, including webinars and trade shows
• Demonstrated ability to leverage AI tools effectively in B2B marketing initiatives