B2B Marketing Operations Manager

Job Summary

A company is looking for a B2B Marketing Technology Operations Manager.

Key Responsibilities

• Own multi-channel campaign execution and optimize operations across various platforms
• Lead marketing automation by designing and executing HubSpot workflows and lead nurturing strategies
• Manage UTM tracking and performance attribution to ensure data-driven decision-making

Required Qualifications

• 3+ years of experience in B2B marketing operations or digital marketing
• Expertise in HubSpot automation and Salesforce CRM
• Strong data analysis skills, particularly in UTM management and campaign attribution
• Proficiency in API-based integrations and automation tools like Zapier
• Passion for technology-driven marketing solutions