B2B Marketing Vice President

Job Summary

A company is looking for a Vice President of B2B Marketing, responsible for driving demand and revenue growth across employer and health plan segments.

Key Responsibilities

• Define and execute the B2B marketing vision and roadmap aligned with company growth and revenue goals
• Establish and leverage marketing analytics to track initiative ROI and optimize marketing funnel performance
• Build, lead, and scale a high-performing B2B marketing organization while managing budget allocation

Required Qualifications

• 12-15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably targeting health plans and employers
• Strong track record of driving measurable pipeline and revenue growth
• Experience supporting enterprise sales with complex deal cycles
• Deep familiarity with supplemental benefits, digital health, or population health solutions preferred