B2B Media Communications Planner

Job Summary

A company is looking for a B2B Media Communications Planner to drive effective media strategies for its commercial business.

Key Responsibilities:

• Manage a team of media planners to create comprehensive media plans aligned with marketing objectives
• Utilize tools and data for audience research and media consumption analysis to inform strategy
• Collaborate with media partners to develop plans that effectively reach the target commercial audience

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• 8+ years of experience in B2B media planning or communications strategy within the technology sector
• 1+ year of experience in people management
• Strong understanding of both digital and traditional media
• Proficiency with media planning tools such as Nielsen, Comscore, and Google Ads