B2B Media Strategy Director

Job Summary

A company is looking for a Director of B2B Media Strategy.

Key Responsibilities

• Design and implement integrated B2B go-to-market media strategies across various channels
• Conduct operational assessments and provide consulting on media and data systems
• Align sales and marketing strategies to enhance revenue growth and pipeline efficiency

Required Qualifications

• 6-8 years of experience in multi-channel B2B media campaigns
• Proven ability to connect media strategies to measurable outcomes
• Deep knowledge of CRM and marketing automation platforms
• Experience in operational consulting and designing scalable media systems
• Strong analytical skills for performance data interpretation and optimization