B2B Paid Marketing Specialist

Job Summary

Supporting marketing and advertising initiatives, the remote B2B Paid Marketing Specialist will manage project schedules, coordinate with media agencies, and analyze campaign performance to optimize strategies.

Key responsibilities:

• Manage day-to-day project schedules, budgets, and campaign organization for timely delivery and execution
• Coordinate with media agencies to track campaign milestones and ensure alignment with strategic objectives
• Monitor campaign performance dashboards, analyze data, and identify optimization opportunities

Required qualifications:

• 3-5+ years of experience in B2B paid media, digital marketing, or related fields
• Deep understanding of paid media channels, platforms, and performance metrics
• Strong project management skills with experience working with external agencies and vendors
• Proficiency with project management tools such as Workfront or Asana
• Analytical skills with the ability to interpret performance data and derive actionable insights