B2B Paid Media Director

Job Summary

Experienced marketers will find a full-time remote opportunity as a B2B Paid Media Director, responsible for designing and executing paid media campaigns targeting decision-makers, managing account-based marketing initiatives, and optimizing campaign performance to drive lead generation and revenue growth.

Key responsibilities

• Design and execute targeted paid media campaigns for B2B audiences, focusing on decision-makers in various markets
• Develop and manage account-based marketing campaigns to engage high-value enterprise prospects
• Utilize analytics tools to monitor campaign performance and provide actionable insights for continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• At least 7 years of demonstrable B2B marketing expertise as a Paid Media Specialist
• Proficiency in managing B2B campaigns on platforms such as LinkedIn Ads and Google Ads
• Experience with account-based marketing (ABM) strategies and tools
• Strong analytical skills with experience in SEO and marketing analytics tools