B2B Paid Media Manager

Job Summary

A company is looking for a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs.

Key Responsibilities

• Develop, execute, and manage paid search and social campaigns aligned with company objectives
• Optimize campaign performance through A/B testing, audience targeting, and bid strategies
• Monitor key performance metrics and report on campaign effectiveness with actionable insights

Required Qualifications

• 3-5 years of B2B paid media experience in a SaaS environment
• Experience executing and optimizing paid ad campaigns across multiple channels
• Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Data-driven with the ability to analyze data and translate insights into strategies
• Strong project management skills and ability to work independently on complex projects