B2B Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist (B2B) to manage paid campaigns primarily on Google Ads, LinkedIn, and Meta, as well as other search and display marketing platforms for their assigned portfolio of accounts.

Key Responsibilities:

• Collaborate with internal account teams to drive effective inbound strategies
• Maximize ROI, drive traffic, and increase customers through paid advertising
• Provide strategic recommendations and execute paid social, search, display, and video strategies

Qualifications:

• 2-3 years of proven work in PPC/digital media for Paid Search and Paid Social
• Experience managing paid advertising campaigns on Google Ads, LinkedIn, and Meta
• Proficiency in measuring PPC efforts using Google Analytics, Search Console, and Tag Manager
• Strong communication and time management skills
• Knowledge of other acquisition and retention channels, such as organic social media and email marketing