B2B Paid Social Manager

Job Summary

Working remotely in a full-time capacity, the B2B Paid Social Manager will manage paid social campaign strategy, execution, and optimization for clients, focusing on B2B and account-based marketing while ensuring effective budget management and reporting.

Key responsibilities

• Build and launch paid social campaigns, including audience setup, targeting, and creative trafficking
• Manage daily optimizations and monitor pacing against budgets, providing recommendations for adjustments
• Analyze performance data and communicate optimization recommendations directly to clients

Required qualifications

• 3-5+ years of hands-on paid social experience, with at least 2 years in B2B environments
• Proven experience managing campaign execution and in-platform optimization without reliance on an activation team
• Familiarity with account-based marketing strategies and intent platforms
• Experience with conversion tracking implementation and its impact on reporting
• Strong data storytelling skills and comfort in client-facing roles