B2B Personalization Strategy Lead

Job Summary

Supporting a B2B marketing transformation, the part-time contract Personalization Strategy Lead will manage audience segmentation frameworks, govern audience taxonomy within Adobe RTCDP and AEP, and develop content decisioning frameworks for dynamic delivery in a remote capacity.

Key responsibilities

• Own the B2B personalization strategy, including audience segmentation frameworks and use case roadmaps
• Define and govern audience taxonomy within Adobe RTCDP and AEP, ensuring alignment with business objectives
• Develop content decisioning frameworks and personalization rules for audience-driven delivery at scale

Required qualifications

• 7+ years in customer segmentation, personalization strategy, or audience management
• Experience with Adobe RTCDP or AEP, or strong experience with comparable enterprise CDPs
• Strong understanding of B2B data structures and ABM segmentation
• Familiarity with identity resolution and first-party data strategy in a CDP
• Experience building content decisioning frameworks for multi-channel programs