B2B Product Marketing Consultant

Job Summary

A company is looking for a Go-To-Market (GTM) Product Marketing (B2B Physician Channel) - Part Time Contract.

Key Responsibilities

• Identify and prioritize physician sub-segments and their specific pain points regarding sleep diagnostics
• Refine the B2B narrative and create tailored collateral for different stakeholders
• Define and optimize demand generation and lead conversion strategies

Required Qualifications

• 5+ years in GTM Strategy, Product Marketing, or B2B SaaS within the Healthcare or HealthTech space
• Familiarity with physician referral patterns and medical billing/reimbursement
• Experience in building templates, CRM workflows, and sales processes
• Ability to identify strategic market opportunities