B2B Product Marketing Director

Job Summary

Leading the B2B product marketing and content strategy for a multi-product portfolio in the home services vertical, the full-time salaried B2B Product Marketing Director will manage a team, develop marketing strategies, and collaborate cross-functionally to drive demand generation and brand authority.

Key responsibilities

• Own the product marketing strategy, including positioning, messaging, and go-to-market planning for each product
• Lead the end-to-end B2B content strategy, ensuring high-quality content creation and performance measurement
• Serve as a primary partner to Sales leadership, aligning messaging and enablement materials with pipeline goals

Required qualifications

• 8+ years of B2B product marketing and/or content marketing experience, including 2 years in a management role
• Demonstrated experience in the home improvement, home services, or related industries
• Proven track record of building and scaling marketing functions with measurable business impact
• Strong portfolio of go-to-market work, including product launches and sales enablement programs
• Excellent written communication skills with the ability to produce executive-ready materials