B2B Product Marketing Manager

Job Summary

A company is looking for a Manager, B2B Product Marketing to join their B2B Growth Marketing Team.

Key Responsibilities

• Manage new product features or enhancements and pilot programs
• Coordinate with project management to ensure strategic initiatives stay on track for GTM launches and partnership activations
• Monitor competitors and emerging healthcare trends, translating these into strategic briefs and battle cards
• Assist in the development of B2B case studies that demonstrate ROI
• Support the creation and maintenance of high-impact sales collateral for the Sales team

Required Qualifications

• 5-7 years of experience in B2B or B2B2C marketing, focusing on product marketing and sales enablement
• Ability to consolidate qualitative data into clear, actionable insights
• Exceptional organizational skills with a proactive problem-solving mentality
• Experience in complex industries such as healthcare, FinTech, SaaS, or benefits
• Strong storytelling skills to simplify complex concepts effectively