B2B Product Marketing Strategist

Job Summary

A company is looking for a B2B Product Marketing Strategist.

Key Responsibilities

• Develop and execute B2B marketing strategies to enhance brand awareness and support sales growth
• Create go-to-market plans and marketing materials in collaboration with Product, Sales, and Marketing teams
• Leverage insights and analytics to monitor performance and refine messaging and targeting

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 5+ years of B2B marketing or product marketing experience, preferably within SaaS or automotive sectors
• Strong understanding of dealership operations or automotive retail ecosystems
• Proven ability to translate complex product features into simple, value-driven messaging
• Analytical mindset with the ability to measure performance and derive insights from data