B2C Demand Generation Manager

Job Summary

Driving B2C demand generation efforts, the full-time remote B2C Demand Generation Manager will develop and execute consumer recruitment campaigns across various channels, manage agency partnerships, and leverage data analytics to optimize performance.

Key responsibilities

• Develop and execute full-funnel demand generation campaigns targeting US consumers across multiple channels
• Design and run structured A/B and multivariate tests to optimize campaign performance and track key recruitment metrics
• Manage external agency partners to ensure alignment with brand standards and campaign objectives

Required qualifications

• 6-10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus
• Proven track record of running high-volume consumer acquisition campaigns with measurable results
• Experience managing agency relationships effectively
• Highly analytical mindset with hands-on experience in building performance dashboards
• Expert-level proficiency in Google Workspace and familiarity with marketing platforms and tools