B2C Growth Marketer

Job Summary

Experienced marketers will find a full-time remote opportunity as a B2C Growth Marketer, responsible for managing paid acquisition across various digital channels for a consumer mobile app while applying analytical rigor to optimize spend and strategy.

Key responsibilities

• Run consumer paid acquisition across paid social, programmatic/DSP, and unconventional channels
• Handle mobile app marketing technicalities, including MMPs, attribution, and SKAdNetwork
• Collaborate with marketing, creative, and product teams on ad creative, landing pages, and full-funnel optimization

Required qualifications

• 3-6 years of paid acquisition experience in consumer mobile apps or mobile gaming
• Strong technical expertise in mobile app marketing, including MMPs and attribution
• Experience running multiple paid channels with a data-driven approach to budget allocation
• Proven ability to make data-backed decisions regarding CAC, ROAS, and LTV
• Familiarity with AI tools in marketing workflows is a plus