B2C Local PPC Strategist

Job Summary

A company is looking for a Paid Search Strategist (B2C).

Key Responsibilities

• Consult with clients on paid search digital marketing strategies
• Build and execute PPC advertising campaigns in Google Ads and Microsoft Ads
• Analyze client KPIs and present performance results with strategic recommendations

Required Qualifications

• 2+ years of experience in a digital marketing agency
• 2+ years of experience with CRM systems (Hubspot and Salesforce preferred)
• 2+ years of experience managing Local Service Ads (LSAs)
• Experience managing Google Ads and Microsoft Ads budgets of $50k - $100k per month
• Familiarity with call tracking platforms and project management tools (Asana preferred)