B2C Marketing Manager

Job Summary

A company is looking for a B2C Marketing Manager who can operate across the full marketing stack in a rapidly evolving financial landscape.

Key Responsibilities

• Design and execute the B2C marketing strategy aligned with business objectives and product roadmaps
• Execute go-to-market plans for new features and product lines to drive adoption and engagement
• Analyze performance across channels and present findings to recommend data-driven next steps

Required Qualifications

• 5+ years in B2C marketing within crypto, fintech, or AI-native companies
• Experience in go-to-market strategies for expanding consumer products into new regions or languages
• Demonstrated success in building and scaling lifecycle programs, particularly in email marketing
• Strong analytical skills with experience working with product and data teams
• Fluency in using AI tools as part of daily workflow