B2C Performance Marketer

Job Summary

To support a transformative shift towards an AI-first model, the full-time B2C Performance Marketer will own and scale the acquisition engine, managing paid performance strategies and creative development while working remotely within a global team.

Key responsibilities

• Manage end-to-end B2C paid performance, including ads, angles, creative, and funnel optimization
• Relaunch and enhance the existing webinar and VSL funnel with an AI-powered, education-first approach
• Identify and scale high-converting paid channels, starting with Meta, to drive profitable customer acquisition

Required qualifications

• Proven experience in scaling paid funnels, particularly in info-product, webinar, VSL, or direct-response marketing
• Strong operational skills with a hands-on approach to building and executing marketing strategies
• AI-native mindset with the ability to create agentic workflows beyond basic prompts
• High energy and motivation to thrive in a fast-paced environment
• Ability to collaborate effectively with cross-functional teams, including sales and creative professionals