Banking and Capital Markets Marketing Director

Job Summary

A company is looking for a Banking and Capital Markets Marketing Director.

Key Responsibilities

• Develop and execute global marketing strategies for Banking and Capital Markets audiences
• Create differentiated solution positioning and messaging for key buyer personas
• Drive integrated campaign strategies across various channels to achieve measurable outcomes

Required Qualifications

• Bachelor's degree with 10+ years in B2B or enterprise Product/Solution Marketing
• Deep domain expertise in the Banking and Capital Markets industry
• Proven ability to lead solution marketing strategy and GTM execution for complex products
• Experience marketing to enterprise financial and technical audiences
• Strong analytical capabilities and experience leveraging data for decision-making