Banking & Financial Services Marketing Manager

Job Summary

A company is looking for a Manager, Industry Marketing (Banking & Financial Services).

Key Responsibilities

• Own and execute the go-to-market plan for Banking & Financial Services
• Develop and articulate a compelling point of view on identity, fraud, and risk prevention
• Create high-impact content and represent the brand at major industry events

Required Qualifications

• 6-10 years of B2B marketing experience, with 3+ years in banking or financial services
• Strong understanding of enterprise buyer personas and digital transformation in financial institutions
• Proven experience in vertical marketing strategy and cross-functional collaboration
• Exceptional writing and storytelling skills tailored for different audiences
• Strong program management and prioritization skills in a fast-paced environment