Brand Analyst

Job Summary

Collaborating closely with the Senior Brand Leader, the full-time remote Brand Analyst will lead integrated campaigns, manage content and insights, and support key brand initiatives while developing and executing comprehensive paid media strategies across the full funnel.

Key responsibilities

• Oversee campaign timelines, launches, optimizations, and performance tracking to ensure initiatives deliver as planned
• Partner with media and creative agencies to support the development of campaign creative and assets, managing all campaign inputs and deliverables
• Analyze and summarize brand and industry research to inform campaign strategy and maintain responsibility for budget tracking and forecasting

Required qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field
• 1-4 years of experience managing paid media channels and campaigns, as well as marketing projects and timelines
• Strong analytical skills with the ability to review marketing performance data and summarize insights for optimization
• Knowledge of marketing fundamentals, including campaign planning and creative development
• Experience in vendor or agency management, demonstrating strong organization and project coordination skills