Brand and Communications Lead

Job Summary

To enhance market presence, the full-time Brand and Communications Lead will manage Bastion's positioning, messaging, and external communications while working remotely and collaborating closely with the CEO to build trust and attract the right customers.

Key responsibilities

• Own Bastion's positioning, voice, and external communications calendar
• Develop and execute targeted campaigns to increase brand awareness and engagement
• Establish relationships with press and industry stakeholders to secure visibility and coverage

Required qualifications

• Experience in fintech or financial services
• Proven track record in brand management and communications strategy
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with AI tooling for content production and communications
• Strong understanding of diverse buyer personas and decision-making processes