Brand Director

Job Summary

A company is looking for a Brand Director to lead its brand marketing strategy.

Key Responsibilities

• Own and develop brand marketing strategies aligned with company goals
• Lead integrated brand campaigns across various channels and collaborate with cross-functional teams
• Define brand KPIs and manage performance optimization through data analysis

Required Qualifications

• 7+ years of experience in brand marketing, preferably in B2B healthcare
• Proven track record of building brand programs with measurable business impact
• Highly analytical with expertise in brand measurement techniques
• Experience managing external agencies and cross-functional teams
• Familiarity with generative AI tools and their applications in branding