Brand Director

Job Summary

A company is looking for a Brand Director to lead brand strategy and awareness initiatives.

Key Responsibilities

• Build understanding of the organization's brand positioning and primary audiences
• Develop campaigns and strategies to enhance brand awareness and collaborate with various teams
• Manage visual identity implementation and oversee creative agencies and designers

Required Qualifications

• Bachelor's degree
• 7+ years of experience in brand management or relevant marketing and communications experience
• Strong understanding of primary audiences, including younger anglers and outdoorsy families
• Experience managing graphic designers and creative agencies
• Passion for angling, conservation, and the outdoors