Brand Director

Job Summary

Owning the brand end to end, the full-time remote Brand Director will develop brand strategy, creative direction, and community engagement while collaborating with a Consumer Research Manager to establish brand standards and metrics.

Key responsibilities:

• Own and develop the brand platform, including positioning, purpose, personality, and architecture across products and sub-brands
• Build brand strategy based on research in partnership with Consumer Research, utilizing brand health and U&A data
• Manage creative and brand agencies, external partners, and brand budgets while setting standards for creative briefs and brand expression

Required qualifications:

• 8+ years in brand, brand strategy, or brand marketing, with at least 3 years at the director level
• Experience building or rebuilding a brand platform based on research
• Strong background in consumer brands, particularly in fintech or consumer tech
• Proven ability to manage content and community as integral parts of the brand
• Fluent in English with strong experience in managing agencies and brand budgets