Brand Growth Manager

Job Summary

Leading digital marketing and brand storytelling initiatives, the full-time Brand Growth Manager will develop and execute integrated marketing strategies for two healthcare education brands, focusing on customer lifecycle management, audience growth, and revenue generation in a remote environment.

Key responsibilities:

• Own growth planning and commercial performance for AFPA and ChiroCredit, developing quarterly and monthly marketing plans
• Manage omnichannel marketing campaigns across various digital platforms, including email, paid search, and social media
• Oversee website performance and optimize customer journeys for certification programs and continuing education subscriptions

Required qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• At least 5 years of digital marketing experience, preferably in EdTech, healthcare, SaaS, or professional education
• Proficiency in HubSpot, Google Ads, Microsoft Advertising, and Google Analytics 4 (GA4)
• Experience managing integrated marketing campaigns across multiple digital channels
• Demonstrated success in driving measurable growth through digital marketing strategies