Brand Insights Manager

Job Summary

A company is looking for a Brand Insights Manager to support brand health measurement and manage research projects.

Key Responsibilities

• Independently manage core brand trackers and update questionnaires based on cross-functional input
• Support large cross-category studies, including ad hoc reporting and custom analysis
• Assist with ongoing projects related to brand health, brand drivers, and partnership studies

Required Qualifications

• Extensive experience in brand health measurement, particularly with complex studies
• Project management experience with research vendors, including monitoring and QA of results
• Ability to independently initiate and manage studies based on internal briefs
• Proficiency in PowerPoint and Excel for data analysis and reporting
• Detail-oriented with a strong capability for data QA and flawless reporting