Brand Management Executive

Job Summary

Leading the enterprise brand strategy, the full-time AVP, Brand Management will evolve brand positioning and messaging, oversee new brand development, and establish brand architecture while working remotely.

Key responsibilities

• Develop and implement brand strategies that align with organizational growth priorities and enhance brand reputation
• Oversee the creation of cohesive brand experiences across internal and external audiences, ensuring brand consistency and effectiveness
• Partner with People & Culture to strengthen employer branding and recruitment marketing strategies to attract and retain top talent

Required qualifications

• Bachelor's degree in marketing, business, or a related field
• 10+ years of brand management and marketing experience, with at least 5 years in a leadership role
• Proven success in the healthcare and/or technology sectors
• Experience in launching new brands and revitalizing existing brands within complex organizations
• Strong leadership, strategic thinking, and communication skills